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by Tom C. Davies, Winery President
Getting away is always good. About five years ago our Marketing VP, Claudette Shatto, had a memorable vacation, spending a couple of weeks touring the hill towns of Tuscany and Umbria. She also spent the best part of a week staying at Castello delle Serre, our 1000- year-old castle-hotel near Siena. Tough duty for a working vacation.
Of course her market research included lots of dining and drinking (not sure if in that order). Among her discoveries were wines with few or tiny bubbles, or as Italians say, “Frizzante.” These wines are not really sparkling wines; they’re not as carbonated and are lighter, with lower alcohols and a little sweetness. The most famous Italian frizzante is Moscato D’Asti, a slightly “fizzy” wine made from the Muscat grape grown in the Piedmonte region.
Upon her return to the States, Claudette’s immediate new idea was for V. Sattui to produce a Moscato Frizzante. And we did just that. In the summer of 2008 we released the 2007 Moscato. It sold out in less than four months. Did I mention she’s the VP of Marketing?
Since then Moscato has become very popular with consumers. However our Moscato is very different than what you will find at your local wine shop. The wine fills the glass with aromas of orange blossoms and perfumed flowers, and follows with a delicate, just-enough-sweet softness on the palate from the tiny bubbles to give a wonderful, textural sensation. Our Moscato is the perfect complement to a summertime picnic, light desserts or any celebratory experience.
To make sure we keep all that good stuff from prematurely escaping the bottle, we’ve finished the wine in a screw cap. I know most of you have heard or know that screw caps on certain wines, especially young whites not meant for long-term aging, are preferable to corks. They don’t let air in or out and there’s no risk of cork taint. We’ve also decorated the wine with a new label, bringing back original elements of Vittorio Sattui’s labels from the early 1900s.
My recommendation: Buy this wine. Better yet, buy lots. Chill it, find a couple of wine glasses (no need for flutes, or even stems), and give a quick twist! What follows is simply delicious!