December 2022 - V. Sattui Winery

Magical Wine Tourism Experiences at V. Sattui, During the Most Magical Time of the Year

Come for the award-winning experiences, stay for the holiday fun!

V. Sattui Winery has become a true Napa Valley tradition. Recently awarded “Best of Innovative Wine Tourism” for 2023 by Great Wine Capitals, V. Sattui was selected as the regional winner for Innovative Wine Tourism Experiences, along with 10 top wineries around the world—proving the prestige it has come to establish since its original founding over 40 years ago.

“I am so proud of our winery team being selected as the best of wine tourism experiences for all of the Napa Valley, along with being included with the best of the major wine regions from around the world!” exclaims, President Tom Davies. 

When Dario Sattui reimagined his great grandfather’s namesake winery, he envisioned a destination where friends and family could come together and experience the joy of wine, food, and camaraderie – a place where memories could be made, lifelong friendships forged, and where people from all walks of life would feel welcome from the wine novice to the oenophile. 

V. Sattui Winery’s iconic tower is now a beacon of warm Italian hospitality beckoning newcomers to their first unforgettable taste of wine country, while generations of families and friends return each year to enjoy award-winning wines, house-made artisan foods as diverse as the wine portfolio, incredible eventsincluding the first and longest running Harvest Ball in the Napa Valley – and life’s special milestones from birthdays to weddings

As one of the most visited wineries in the U.S., V. Sattui welcomes nearly 300,000 visitors from across the country and around the world each year with a culture that embraces and celebrates our differences. This deep commitment to inclusion and accessibility has inspired a wine portfolio more expansive and diverse than any other single brand. Offering these wines direct-to-consumer only has allowed V. Sattui Winery to build meaningful, lasting relationships with their customers including one of Napa Valley’s longest-running Wine-of-the-Month Clubs and a Cellar Club membership of over 20K. 

Another distinctive element that sets the winery apart from its contemporaries is the culinary program.  From the beginning, Dario’s vision was to share the Italian tradition of alfresco dining, and, as no other winery in Napa Valley had done before, he opened an Italian Deli and Marketplace, giving guests the opportunity to take part in one of life’s purest pleasures – enjoying leisurely wine country picnics with their favorite wines and delicious house-made delicacies, charcuterie, and over 200 cheeses, all conveniently available. 

Over the last 46 years, this program has expanded far beyond a Marketplace. V. Sattui is the only winery with its very own Italian Michelin Star Chef – Stefano Masanti. Stefano spends six months of the year in St. Helena as V. Sattui’s special events chef preparing spectacular multi-course meals for weddings and events. A master of charcuterie, Stefano oversees the winery’s Salumeria (his bresaola was just awarded Best Bresaola in all of Italy for 2023). In addition, his tempting house-made gelato and sorbetto are staples featured in the V. Sattui Marketplace. V. Sattui also employs the culinary talents of executive chef Fatima Hafiz who brings her vision to the weekend BBQ and seasonal specialties in the deli while the in-house chocolatier, Katryana Zide creates melt-in-your-mouth confections and artisanal truffles.

V. Sattui’s innovative experiences don’t end there. The winery was the first to sell “en primeur” wine Futures in the Napa Valley. Each year, approximately 10% of select vineyard-designated wines are allocated to this program, initially released in January at the highly anticipated Barrel Tasting Party. Guests can sample as many as 30 wines, thieved directly from the barrel, and purchase these wines at special pre-release pricing. This is such an important tradition for members and friends, even a pandemic couldn’t stop the demand. In 2021 V. Sattui held its first-ever virtual Futures Barrel Tasting Party. Attendees received sample bottles and tasting kits to be enjoyed at home alongside an entertaining live Zoom broadcast. This Virtual Barrel Tasting Party was so well attended, it continues to be offered in 2022. Visitors to the Members’ Cellar Club will find the current vintage wines in barrels to sample as they age and develop – adding an exciting layer to educational current release tastings. 

V. Sattui Winery’s beautiful grounds are a natural destination for celebratory events, especially wine country weddings. Their events team facilitates spectacular, beautifully curated affairs that draw thousands of visitors to the Valley annually, who enjoy breathtaking celebrations of life’s most important moments, bringing further business to hotels, restaurants, and other wineries. 

Once built on word of mouth alone, V. Sattui Winery’s widely visited website and robust social media presence (58K followers on Facebook, 30K followers on Instagram) are key components in building their brand and in turn, promoting visitation to Napa Valley.  

Passionate about the health of tourism in Napa Valley, Winery President and CEO, Tom Davies is the Chairman of the Board of Visit Napa Valley for the fiscal year of 2023 and was recently honored in 2022 by the Napa County Farm Bureau with the Friend of Agriculture Award. V. Sattui Winery is a proud supporter of the RLS Middle School, the Napa Valley Grape Growers’ Fields of Opportunity, the Boys and Girls Club and Meals on Wheels – paving the way for the next generation of wine and hospitality professionals creating a vital and sustainable economy for the future of wine tourism. 

Ring in the holidays with V. Sattui!

The season of giving is upon us, and this year V. Sattui Winery is dedicating the entire month of December to celebrating our beloved four-legged friends – those who bring us joy every day of the year and especially those who are still seeking their forever families and homes. Please join us this month for our first-ever PAW-lidays Pet Food Drive benefiting the Napa County Animal Shelter and We Care Animal Rescue, St. Helena!

All month long, we invite you to bring a donation of new, unopened dog or cat food (wet or dry) on the day of your visit and receive TWO ADDITIONAL wine pours of your choice with your paid tasting.

And for those of you with pups that love nothing more than spending the day with their human in wine country; bring them along to V. Sattui (in their favorite Holiday outfit, if they have one) on Saturday, December 17th for the ulti-mutt holiday experience!

Go ahead, do your holiday wine shopping while you do good with your best furry friend by your side. Does it get any better? Happy Paw-lidays indeed!