Small Things Brought Together – V. Sattui in the Time of a Pandemic

One of the hardest days in recent memory was the day we shut down due to COVID-19.

Everything happened so quickly. We went from going full-steam ahead – planning for upcoming weddings, preparing for Lobster Fest, and starting to hire for the busy season – to completely closing our tasting room and grounds, canceling or postponing all events, and transitioning into an online-and-phone-only business model for the foreseeable future…. within a week and a half. We were fortunate to be categorized as an “essential business” (because the grapes keep growing regardless of what else is going on in the world), but though we have kept the gears turning, this transition came with massive changes in how our business operates.

Instead of conducting tastings in person, we started offering “La Vita del Vino” private virtual tastings, where we ship pre-selected packs to all participants and then guide them through a tasting over Zoom.

Instead of welcoming guests to our grounds and making those personal connections face-to-face, we began doing Facebook Live Happy Hours on Fridays at 3 PM PST to stay in touch with our fans and continue to provide the fun, friendly vibe that we’re known for.

Instead of selling wine and food to visitors on-site, we set up never-before-seen shipping savings and wine discounts on the website and through our Outbound Hospitality department to make it as easy as possible for our customers to enjoy V. Sattui at home.

Instead of letting go of all the staff whose departments were no longer operating, our existing employees stepped up to take on challenges outside their comfort zones (and job descriptions) to help the winery: Our Director of Winery Events and our Director of Weddings and Event Management became customer service reps to help the admin team field the increased calls and provide online assistance through the new chat feature on the website, while still communicating with corporations and engaged couples to reschedule their events for when we reopen; our Staff Accountant and Marketing and Promotions Manager stepped in to help run the Wine Club; our Tasting Room Manager utilized his construction roots to strip and re-stain the entire Tasting Room with the help of some of his team; our Tour Manager and Event Operations Manager went to the phones and began calling out for wine sales; furloughed staff came back to work our bottling line (with full masks and gloves to ensure the safety of themselves and our product); and our support staff – who would normally be packing to-go orders in the stock room – built and varnished brand new picnic tables and made a multitude of improvements around the grounds.

Wedding Director Alison Janigian rocking online chat and customer service while on hold with weddings.
Wedding Director Alison Janigian rocking online chat and customer service while on hold with weddings.
Group Events Director Monica Flick fielding customer service calls, online chat, and assisting with Futures.
Group Events Director Monica Flick fielding customer service calls, online chat, and assisting with Futures.

Even our President, Tom Davies, got his first weekend off in decades because there was no one here for him to greet and host.

Through it all, we watched the rest of the world try to cope with the same hardships. Between the shutdowns, the layoffs, the shelter-in-place orders, the tears, the reorganizations, the personal struggles, and adjusting to the “new normal” that happened in the blink of an eye… we also saw the best of people – we have been humbled and inspired by our friends, family, and fans who have proven that in times of need, they are here for us. We could not be more grateful for the outpouring of support we’ve received since mid-March and we continue to appreciate all the love that’s been shown to us.

As other organizations have reached out asking for assistance, we have shared that love and answered the call. Our team has been volunteering to do deliveries for Meals on Wheels throughout the Napa Valley, bringing much-needed food to some of the most vulnerable members of our community. We have also donated lunches to COVID-testers working at the Veteran’s Home in Yountville. And as other opportunities to give back arise, we continue to expand our outreach and do what we can to help our neighbors and friends during these unsettling times.

We are now entering the third month since the shutdown, cautiously optimistic as we slowly open different parts of the winery as conditions allow.  We started offering wine pick-ups and “food to go” from our Food Truck in early May and have graduated to opening the Deli & Marketplace for food and wine sales (check our website for the most current hours of operation) – with appropriate safety measures in place, of course. However, with little idea of when we will be able to reopen for tastings and events, we continue to take this crisis day-by-day, as does everyone else.

We are more “in the same boat” with the rest of the world than ever before, and though these difficult circumstances continue to test our patience, resolve, and grit – we are so proud of our community, our staff, our incredibly loyal customers, and the people who continue to put their lives at risk to support those who need it. As Vincent Van Gogh said, “Great things are done by a series of small things brought together.” We will continue to strive for great things through the small actions of helping each other, being flexible, having compassion… and drinking a glass of wine at the end of the day. Until this pandemic is behind us, we wish everyone good health, and look forward to seeing you back at the winery soon!

The Story Behind the Label

Sattui’s beautiful bottles mean more than just great wine!

Most of our wines feature an elegant, timeless design – an off-white or black label adorned with the V. Sattui logo, often enhanced by gold foil or embossing for our most premium selections. A small collection of our bottles are graced with unique designs and artwork that are different from anything else we produce. They add a layer of depth and beauty to these already gorgeous selections. We believe stories make sharing wine special. The stories behind the labels of these beautiful bottles are sure to intrigue and delight anyone who takes the time to indulge in them.

PARADISO

Since 2007, our Paradiso Bordeaux Blend has been graced by abstract prints from world-renowned painter, sculptor, designer, and muralist, Italian-born Fabio Sanzogni. Fabio painted the murals of our sister winery Castello di Amorosa, as well as the wall mural in our own Cellar Club, the sign on our antique truck in front of the winery, and several frescoes in Dario Sattui’s home.

Fabio studied art in bottegas (artist workshops) building sets for theater productions. Following in the footsteps of his grandfather, he decided to pursue art. He started his own set designing company in Italy in 1987. In less than five years created sets for over 120 productions including operas, ballets, plays, musicals, and even, TV shows. In 1992, he moved to the United States and founded the Studio d’Arte in San Francisco, which is how he met Dario.

The art on our bottles was not specifically commissioned but chosen from his collection of existing works. Each vintage of Paradiso adorns a new Fabio piece as the bottle label. These labels are a favorite for our fans who love to collect them!

One person who has collected every vintage since coming of age is our own Tour Manager, Angela Ware. Her parents have been members of V. Sattui for decades, and during a tasting on her 21st birthday (in the Gold Room, no less!), she decided that her first-ever wine purchase would be the Paradiso.

Fabio also created the artwork designed specifically for our Bacci Red Blend bottle. We wanted the label to represent the smooth and easy-drinking style of the blend. The idea of “a kiss of softness” guided the design. Fabio presented us with many creative renditions – even a piece that was half man, half goat! Ultimately, the art-deco image of a couple in formal wear, gazing lovingly into each other’s eyes as though about to kiss, was the best interpretation of the tastes and textures in this succulent wine.  

LA MERICA

The black-and-white photograph of the Sattui family on the steps of their wine shop in San Francisco, and the pre-prohibition blend within the bottle, is a homage to the history of the Sattui family and the obstacles their business has overcome throughout its 135-year history.

Vittorio Sattui was just one of the many Italians who fled to La Merica to build better lives for themselves. He and his wife arrived in San Francisco in 1882, virtually penniless. Vittorio – originally a baker by trade – was able to open a bakery to support his family. They made wine in their home like most Italian families did back then. He soon realized that their homemade, Italian-style wine was excellent compared to what was commercially available in the Bay Area in the 1800s. Only three years later, in 1885, they quit the bakery and opened a winery in the Mission District.

Vittorio and his sons would bring grapes from St. Helena back to San Francisco via a 2-3 day trek by ferry and horse-drawn carriage. They had to bring the grapes back to the city to produce the wine, as the finished product would not be able to survive the long journey.

In 1920, prohibition ended the family’s successful wine store. Already in his old age and adamant that they wouldn’t do anything illegal, Vittorio shuttered the business. He planned to restart it after the inevitable end of prohibition. Unfortunately, they didn’t expect the law to last for 13 years. By the time prohibition was lifted, the family had moved on to other businesses, and V. Sattui Winery remained dormant for more than fifty years until Dario Sattui opened the current St. Helena winery in 1975. We owe much of today’s success to the resilience and dedication of the generations that came before us, as the La Merica blend literally wouldn’t have been possible without them!

15 YEAR OLD PORT 

One of the most unique bottle designs on our roster belongs to the 15 Year Old Port, a tawny port aged in small oak casks for a minimum of 15 years. We work with a company called Bergin Glass for all our screen-printed bottles. Their lead designer and our personal friend, Brad Canfield, tackled the design of this package from start to finish. The 15 Year Old Port is layered and complex with a graceful texture.

With this in mind, we selected a 500mL bottle with a slightly tapered body to visually represent its refined expression. For the label, we had initially considered a black-on-black option. It would use different textures and mixture of matte and gloss finishes for the lettering and background. Ultimately, the white stamped print on the black bottle with the name reversed in style won out in the end. It’s bold tapered lettering stamped on the feminine frame of the bottle, topped with dripping black wax made for a classic look that is both eye-catching and exciting!

So why discuss our design choices? Plenty of people choose which wine to gift or serve during the holidays based on the label art. Now that you know the inspiration and stories behind the labels of some of our iconic bottle art, we hope you will choose to share our wine – and our stories – with your friends and family this year!

 

Give the Gift of V. Sattui to your Corporate Partners

Sharing wine with friends and family is at the heart of everything we do. The holiday season is no exception. It’s easy to get caught up in the “hustle and bustle” of this time of year, but we here at V. Sattui specialize in corporate holiday gift-giving that makes a lasting impression with timely delivery, easy customization options, and plenty of high-quality, hard-to-find, ready-to-drink wines that are within your budget. Let us make your company’s gifting this year effortless, expressive, and extraordinary! 

Wine as a Corporate Gift

Thank your colleagues, employees, and clients for everything they’ve done for your business throughout the year with a luxurious and heartfelt gift with sentimental roots, deep family ties, and a limited production that can’t be found in stores. What might that be?  V. Sattui wine, of course! With over 60 wines in our portfolio, our selection is sure to satisfy any palate, from a dessert wine lover to a bold Cabernet drinker. Moreover, our gorgeous bottles can be gifted without the need for wrapping. This saves you time and money during a season when both can be in short supply. 

Personalize it

Make your gift stand out from the rest!  Adorn your gift with V. Sattui’s wide variety of customizable products so your gift expresses your sentiments and gratitude.  Gold-bordered stickers beautifully enhance any of our wine bottles with your company logo and will stay on permanently, whether the wine is kept in the cellar, on the table, or in their stocking.

Elegant gift tags allow for longer, personalized notes to impress your most discerning recipients. You can also upgrade your packaging with bottle bags or logo boxes. On top of all these personalization options, we also offer two- and three-bottle gift boxes that are a perfect time-saving solution for an eye-catching and memorable present bedecked with our winery’s unique holiday design and containing a warm letter from our award-winning winemaker, Brooks Painter.  Should you simply wish to include a gift note card with your personal message, we have that too – complimentary with every purchase. 

If shipping wine bottles is an obstacle, we offer gift cards that never expire and can be used on our website, over the phone, or in-person at our winery; we don’t distribute our wines in restaurants or stores, so this is the only way to acquire these beautiful bottles. Your recipients can select the exact wines they want, and can take advantage of our holiday wine specials as well! 

It’s Time to Think Wine

We are dedicated to helping you stay ahead of your corporate holiday gifting this year, ensuring everyone on your “nice” list knows you’re thinking of them! We recommend sending your gifts early (before Thanksgiving) to prevent them from getting lost in the whirlwind of packages that arrive closer to Christmas and New Year. Our expert staff of wine consultants is ready to take your calls and answer your emails. We would love to tell you about our special pricing for corporate orders. You can reach us at (707) 963-7774 or info@vsattui.com. 

All of us here at V. Sattui wish you and yours the happiest of holiday seasons. Cheers!

Harvest and Crush at V. Sattui

September brings the most wonderful (and fruitful) time of the year for us here at V. Sattui. It’s a month that we can finally spend reaping the benefits of all the hard work we put into protecting our land and vines year-round. This year, our first varietal harvested was Muscat from Solano County. The fruit arrived on August 28th and was blessed by Winemaker, Brooks Painter, along with the winemaking team, officially kicking off the 2019 harvest!

Witness V. Sattui Harvest First-Hand

One of the main things that makes a visit to V. Sattui so special is a front-row seat to all of the harvest action. If you arrive early enough throughout the harvest season, you can witness crush and all of the hard work that goes into making your favorite V. Sattui wines! This includes watching as our team loads the press and later in the season, the destemmer. The production staff absolutely loves educating visitors about the production process, so if you come prepared with questions you may walk away with more than just a bottle (or case) of wine from your visit to the winery.  Those choosing to taste wine at any of our wine bars can expect to sample freshly picked fruit from that morning’s harvest.

The best part? Experiencing all of this first-hand is free of charge. There’s no fee to be front and center to this amazing time of year at V. Sattui, so take advantage of Napa Valley in its peak season.

Crush Party at V. Sattui

If you’re looking for even more hands-on harvest action, look no further than our annual Crush Party! On October 5th, go behind the scenes and experience what it’s like to work at a winery. Go back in time and experience an old-fashioned grape stomp, taste wine straight from the barrels, and meet our growers and winemakers. On top of all that action, you’ll have the opportunity to taste over 45 V. Sattui wines, romp around the property from our production-fermentation floor and crush pad to the underground cellars and caves, and Vittorio’s Vineyard and the Vittorio Tasting room. Don’t worry, we wouldn’t think of hosting such an epic event without feeding you! In addition to all the fun that comes along with Crush, a menu of foods from our live-fire Tuscan grill and wood-fired pizza ovens will be provided, along with live music performed by Papa Joe & The New Deal.

Fruit from the 2019 harvest is predicted to be exceptional in quality, taste, and quantity. We look forward to sharing this vintage with you in the future and are excited to see you all at V. Sattui during this fantastic time of year. Visit us soon to experience all the harvest action with a taste of our award-winning wines in hand.

Top Three Reasons to Visit V. Sattui Winery

If you’re planning on spending a weekend, or even a full week in Napa Valley’s world-renowned wine country, a stop you simply can not leave off your list is V. Sattui Winery. As one of the first original 46 wineries in The Valley, V. Sattui is the perfect place to get a classic Napa Valley wine experience with a modern flair. We like to think of ourselves as the quintessential wine country experience. Not only will you taste award-winning, highly-acclaimed wines, but you’ll also be able to grab lunch or dinner, and enjoy glorious picnic grounds with beautiful vineyard views. Although there are endless reasons, we’ll leave you with the top three reasons to visit V. Sattui Winery, we’ll leave you with the top three. 

Introducing the V. Sattui Food Truck

The newest addition to the V. Sattui family comes on four wheels! From 11:30 am to 4:00 pm on Saturdays and Sundays, you can find the V. Sattui food truck parked near our picnic grounds and serving up delicious dishes. Grab a bottle after your tour and tasting and mosey up to the food truck window to satisfy your lunch cravings. This summer we’re serving up Italian-style thin-crust pizzas made to order, along with BBQ ribs, tri-tip sandwiches, grilled salmon salads, and special Italian treats created by Michelin star Chef, Stefano Masanti including his famous porchetta sandwich. Grab a quick bite or stay awhile–either way, our new food truck is worth a visit!

Wine and Food Pairings

Staying in the realm of food, our second favorite reason to visit V. Sattui Winery is for our wine and food pairings! Experience artfully crafted, flavorful bites specifically designed to elevate the tastes and aromas of amazing V. Sattui wines. When you arrive you’ll be greeted with Prestige Cuvée and guided on a brief tour of our Estate Vineyard and production areas. You’ll then be seated in our exclusive barrel room to begin your wine and food pairing journey! One of our expert staff members will then present six wines and six sumptuous culinary creations and lead you on an educational food and wine adventure. Wine and food pairings change seasonally so you’ll always get the freshest and most appropriate options. The final summer wine and food pairing is Saturday, August 10, 2019. Reserve your spot today before it’s too late! Learn, love, drink, and eat! What more could you want from visiting a Napa Valley winery?

Upgraded Tours and Tastings

The third top reason to visit V. Sattui Winery is weekly upgraded tours and tastings! We provide an array of high-quality tastings and tours daily to fit every wine aficionado and group. Taste in our marketplace, the reserve tower, on our terrace, and if you’re a member, in the Cellar Club and Gold Room. 

Visit us during the week and enjoy room to roam and even more attention from our expert staff. If you’re looking for the classic Napa Valley experience, may we suggest the Reserve Tower Tasting and add the Sweet & Savory Sable Cookie Trio. Here you’ll bask in luxury and history in our iconic Tower Tasting Room while tasting our award-winning Single-Vineyard wines and older-vintage Cabernets. You can’t get any more Napa Valley than that! If you’re looking to spend some time outside, our Tour and Terrace Tasting is for you. During this experience, you’ll be guided on a 45-minute immersion into V. Sattui’s history and will learn about the Napa Valley Agricultural Preserve and what it means to be a responsible steward to the land. You’ll explore the Winery Estate and then take a seat on our private terrace overlooking Vittorio’s Vineyard. Enjoy five top-tier wines with the option to upgrade your experience with a cheese and charcuterie platter.

There you have it – the top three reasons to visit V. Sattui Winery! If you’re planning a trip to the Napa Valley, or are local to the area, see for yourself first-hand what we’re talking about. Hope to see you at the winery real soon!

Wine Country Wildfire Update

Updated October 17, 2017

 

Status of V. Sattui Winery + How You Can Help

Dear Friends of V. Sattui Winery,

Our sincerest thanks for everyone’s outpouring of concern during this trying time in the Napa and Sonoma Valleys. We are truly grateful for your messages of support and are extremely fortunate to report that our winery itself has not been affected by the fires.  Our hearts are with our neighbors, colleagues and their families who have been affected by the wildfires and less fortunate than ourselves.

We are pleased to announce V. Sattui is OPEN Daily (as of yesterday, October 16th).  We welcome your friendly faces!

For those of you awaiting wine + gift deliveries:  We are pleased to tell you Fedex picked up yesterday and your orders are out for delivery!  Thank you for your patience while we experienced interference with Fedex and UPS accessibility due to road closures.  Please be on the lookout for tracking emails from our carriers.



For those of you interested in offering assistance to fire victims:

Please visit http://www.napavalleycf.org/fire-donation-page/ to make a donation to the Napa Valley Community Disaster Relief Fund.  We are eager to take action towards the recovery, and to assist in these efforts, V. Sattui Winery and Castello di Amorosa will be making a joint contribution of $100,000 to the Napa Valley Community Foundation (NVCF) Disaster Relief Fund. The NVCF will be distributing grants from this fund to organizations providing crucial services for those impacted by the fires including, but not limited to: medical care, temporary shelter, meals and counseling.

Other ways you can help the Wine Industry? 

Buy Napa Valley and Sonoma Valley wines!  Buy them for yourselves and buy them as gifts.  Thousands of hard-working wine industry employees are directly affected by these fires and any help you can provide to stimulate the economy and reopen these wineries will directly support our workers and their families.  SHOP >

With deep appreciation,

V. Sattui Winery